True Believers is ecstatic to have won these awards at the San Francisco World Spirits Competition and looks forward to continuing to create unique, sustainable, and flavourful craft spirits in partnership with their distillery partners.

Eco-friendly spirits company True Believers taps in Luke Sanderson as Global Director of Advocacy, where he will be leading the company's portfolio and developing their bartender education strategy.

Less than a year after announcing their expansion beyond Asian-Pacific markets, True Believers launches in the US starting with Florida, California and NYC – with hospitality veteran Chris Hopkins guiding the growth.

Tequila; a distilled spirit that has been around for hundreds of years and inhabited the shot glasses and margaritas of billions, but there is a history and a process behind the many (un)forgettable nights sipping with sides of salt and lime, and conversations being brought to the surface on the production of Tequila.

Sustainability: the avoidance of the depletion of natural resources in order to maintain an ecological balance.

On Trade spirits have been packaged for decades to create a theatre that tells a story, but most of that packaging went straight to the bin 5 minutes after delivery. If it can’t be reused, recycled, or composted then it should be redesigned, it’s great to see brands like True Believers taking risks to deliver exactly that. Now when we have several first distillers taking full responsibility over its packaging, the bar community would love to see more brands adopting this thinking.

Proof & Company’s brand innovation unit, True Believers Spirits, is going global. Over the last two years, the True Believers craft spirits range has proven itself across Proof & Company’s Asia-Pacific markets, served as the official launch partner of the ecoSPIRITS low-carbon, low-waste distribution system, and begun to win acclaim, particularly in the trade.