True Believers Portfolio Launches In The UK

On Trade spirits have been packaged for decades to create a theatre that tells a story, but most of that packaging went straight to the bin 5 minutes after delivery. If it can’t be reused, recycled, or composted then it should be redesigned, it’s great to see brands like True Believers taking risks to deliver exactly that. Now when we have several first distillers taking full responsibility over its packaging, the bar community would love to see more brands adopting this thinking.