Less than a year after announcing their expansion beyond Asian-Pacific markets, True Believers launches in the US starting with Florida, California and NYC – with hospitality veteran Chris Hopkins guiding the growth.

Tequila; a distilled spirit that has been around for hundreds of years and inhabited the shot glasses and margaritas of billions, but there is a history and a process behind the many (un)forgettable nights sipping with sides of salt and lime, and conversations being brought to the surface on the production of Tequila.

Sustainability: the avoidance of the depletion of natural resources in order to maintain an ecological balance.