Tequila; a distilled spirit that has been around for hundreds of years and inhabited the shot glasses and margaritas of billions, but there is a history and a process behind the many (un)forgettable nights sipping with sides of salt and lime, and conversations being brought to the surface on the production of Tequila.

Sustainability: the avoidance of the depletion of natural resources in order to maintain an ecological balance.

On Trade spirits have been packaged for decades to create a theatre that tells a story, but most of that packaging went straight to the bin 5 minutes after delivery. If it can’t be reused, recycled, or composted then it should be redesigned, it’s great to see brands like True Believers taking risks to deliver exactly that. Now when we have several first distillers taking full responsibility over its packaging, the bar community would love to see more brands adopting this thinking.